So the size of the parking lot will not be part of the context. The standard also defines that the issues must be relevant to the company’s strategic direction and purpose, and that these issues could affect its ability to achieve the QMS’ intended results. The definition in the standard uses the words “external and internal issues,” clearly indicating that the company can’t simply focus on only its customers and owners. External factors encompassed the whole environment in which the organization operates: social, cultural, legal, political, regulatory, statutory, economical, etc., at all levels including local, state, country and even international. Internal factors includes things like the organization’s culture, structure, governance, technology, strategic decisions and vision for the future. When the phrase Context of the Organization is used, context means a combination of external and internal factors that have a direct impact on the organization and its ability to continue providing products and services to its customers. The 2015 version of the ISO 9001 standard pushes companies to include all these elements when planning the scope of the QMS. Very few organizations actually look at their workforce, their community and the cultural and social aspects of the company. Traditionally, most organizations look at things like their market, their customers and their internal processes, while some will include looking at their environmental impact.
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